Design for Emotion introduces the why, what, when, where, and how of designing for emotion, aiming to enhance user connection, satisfaction, and loyalty by incorporating emotion and personality into the design process. The book delves into the conscious and unconscious origins of emotions, accompanied by real-world examples demonstrating the impact of design on user emotions.
This practical guide presents the A.C.T. Model (Attract/Converse/Transact) as a tool to assist designers in creating intentional emotional responses through their designs. It offers a method to leverage emotions for improving the design of products, interfaces, and applications, as well as enhancing learning and information processing. Design for Emotion aims to help designs capture attention and effectively communicate messages to a wider audience.
Explains the relationship between emotions and product personalities
Details the most important dimensions of a product's personality
Examines models for understanding users' relationships with products
Explores intentional product personality design
Provides extensive examples from product, web, and application design
Includes a simple and effective model for creating more emotional designs
Author: van Gorp, Trevor
Author: Adams, Edie
Publisher: Morgan Kaufmann
Illustration: n
Language: ENG
Title: Design for Emotion
Pages: 00256 (Encrypted) / 00256 (Encrypted)
On Sale: 2012-06-15
SKU-13/ISBN: 9780123865311
Category: Computers : Social Aspects - Human-Computer Interaction
Category: Computers : Computer Graphics
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