The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right - Meghan Casey
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In this comprehensive guide, Meghan Casey provides a detailed approach to content strategy, covering everything from content planning and creation to delivery and management. This resource equips readers to confidently address challenging tasks such as diagnosing content issues, securing budget for content work, and rallying stakeholders around a unified vision. The Content Strategy Toolkit serves as a valuable resource, offering a complete set of tools and insights for overcoming any content-related obstacles.
Identify content issues and advocate for dedicated time and resources
Understand the business landscape and comprehend the target audience
Align stakeholders with business objectives and user requirements
Develop a content strategy and determine metrics for success
Create, maintain, and govern on-strategy content
This guide empowers readers to take charge of their content, rather than allowing it to dictate their actions.
Author: Casey, Meghan
Publisher: New Riders
Illustration: n
Language: ENG
Title: The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right
