Visual Thinking for Design by Colin Ware is a valuable resource that leverages the science of human visual perception to provide practical advice for designers. This book translates the latest insights on perception, cognition, and attention into actionable techniques that can be directly applied to design. Ware illustrates how designs can function as cognitive tools, enhancing the viewer's cognitive processes. Whether you are an experienced professional designer or a student, this book equips you with the knowledge to optimize the information tools you create for your audience.
Presents visual thinking as a complex process that can be supported in every stage using specific design techniques.
Provides practical, task-oriented information for designers and software developers charged with design responsibilities.
Includes hundreds of examples, many in the form of integrated text and full-color diagrams.
Steeped in the principles of "active vision," which views graphic designs as cognitive tools.
Author: Colin Ware
Publisher: Morgan Kaufmann
Illustration: n
Language: ENG
Title: Visual Thinking: for Design
Pages: 00256 (Encrypted) / 00256 (Encrypted)
On Sale: 2010-07-27
SKU-13/ISBN: 9780123708960
Category: Computers : Social Aspects - Human-Computer Interaction
